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Activating Customer Data for AI-powered Marketing

Blueshift and TechValidate conducted a research study with 198 companies to better understand how B2C marketers are using artificial intelligence to increase the effectiveness of their campaigns.

This new report reveals why some brands are more successful than others, plus what holds marketers back from activating customer data.

Read the 7 key findings and 4 recommendations for any business  looking to adopt or expand their use of AI.

Deliver game-changing,
repeatable growth with Data
Activation.

Learn how to fix the most commonly overlooked
gap undermining your marketing success.

Activating Customer Data

Key Topics Covered:

  • The top reasons marketers are held back from using AI in their marketing
  • The relationship between customer data usage and achieving revenue goals
  • What leading organizations are doing with AI in their marketing
  • How lack of access to your customer data is holding your marketing team back

Activate Your Customer Data in Real-Time

Blueshift empowers you to unify siloed customer data — and the latest customer behaviors
across devices — into a full circle, up-to-the-minute view of each known and anonymous
customer. Then immediately put those real-time insights into play.

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“The versatility of Blueshift’s recommendation engine, its ability to cover all of our use cases, was key for us. None of the other 13 other solutions we evaluated had the AI layer that could adapt to every changing user context, preferences and dynamic catalogs.”

Russell Middleton

CoFounder

Zumper

“We use Blueshift’s AI-powered recommendations in our marketplace to suggest real estate listings for members who are looking for deals. We now have a robust marketplace where people are visiting, returning and discussing deals. Best of all, there’s no dev team needed.”

Lauren Hogan

Senior Director, Product Marketing

BiggerPockets

Core Capabilities

Full-circle customer view. Access live profiles of identifiable and anonymous customers that capture complete histories and real-time behaviors from every channel, device, and system.

Predictive intelligence. Personalize interactions with AI that powers sophisticated segmentation, recommendations, and message optimizations.

Automated decisioning. Scale campaigns and create adaptive customer journeys by automating decisioning, triggering messages, and incorporating self-learning optimization.

App framework. Activate customer data and coordinate connected experiences across every channel through our many integrations.

About Blueshift

Powered by its patented AI marketing technology, the Blueshift Customer Data Activation Platform (CDAP) enables B2C marketers to unify their siloed data and use real-time customer insights and interactions to shape experiences across every brand touchpoint.

San Francisco based Blueshift was founded in 2014 by martech veterans Vijay Chittoor, Manyam Mallela, and Mehul Shah. Before starting Blueshift, the three founders saw first hand how marketing and engineers struggled to work harmoniously to activate data, and thus Blueshift was born.

Today, leading consumer brands such as LendingTree, Udacity, IAC and the BBC use Blueshift to transform their customer engagement.