The Growth Marketer's Guide to Customer Engagement

Growth marketing is not simply digital marketing, or in other words all digital marketing is not growth marketing. Growth marketers certainly use digital marketing channels, what makes them different is that they do it in a way that features relevant content from the product.

Growth marketing consists of a set of scalable methods that can be applied in a systematic way across multiple companies and industries.

Learn how Growth Marketers retain customers and grow LTV.

Deliver game-changing,
repeatable growth with Data
Activation.

Learn how to fix the most commonly overlooked
gap undermining your marketing success.

GrowthMarketersGuide

Key Topics Covered:

  • Understand what Growth Marketing is - and isn't.
  • Learn why Growth Marketing is the key to long-term success.
  • The Metrics you MUST pay attention to in order to drive retention. 
  • Discover why Customer Experience is the new lever for success for marketing. 

Activate Your Customer Data in Real-Time

Blueshift empowers you to unify siloed customer data — and the latest customer behaviors
across devices — into a full circle, up-to-the-minute view of each known and anonymous
customer. Then immediately put those real-time insights into play.

customer-data-activation-platfrom-1

“The versatility of Blueshift’s recommendation engine, its ability to cover all of our use cases, was key for us. None of the other 13 other solutions we evaluated had the AI layer that could adapt to every changing user context, preferences and dynamic catalogs.”

Russell Middleton

CoFounder

Zumper

“We use Blueshift’s AI-powered recommendations in our marketplace to suggest real estate listings for members who are looking for deals. We now have a robust marketplace where people are visiting, returning and discussing deals. Best of all, there’s no dev team needed.”

Lauren Hogan

Senior Director, Product Marketing

BiggerPockets

Core Capabilities

Full-circle customer view. Access live profiles of identifiable and anonymous customers that capture complete histories and real-time behaviors from every channel, device, and system.

Predictive intelligence. Personalize interactions with AI that powers sophisticated segmentation, recommendations, and message optimizations.

Automated decisioning. Scale campaigns and create adaptive customer journeys by automating decisioning, triggering messages, and incorporating self-learning optimization.

App framework. Activate customer data and coordinate connected experiences across every channel through our many integrations.

About Blueshift

Powered by its patented AI marketing technology, the Blueshift Customer Data Activation Platform (CDAP) enables B2C marketers to unify their siloed data and use real-time customer insights and interactions to shape experiences across every brand touchpoint.

San Francisco based Blueshift was founded in 2014 by martech veterans Vijay Chittoor, Manyam Mallela, and Mehul Shah. Before starting Blueshift, the three founders saw first hand how marketing and engineers struggled to work harmoniously to activate data, and thus Blueshift was born.

Today, leading consumer brands such as LendingTree, Udacity, IAC and the BBC use Blueshift to transform their customer engagement.